:: THE ECONOMIST 07

Something ELSE I've found by Non-Format.
I'm really liking the stuff they've done....going to have to keep an eye on these guys...




Worst Thing You Can Lose
The Sun Revolves
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AMV BBDO
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2007
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Typographic illustrations for The Economist’s
poster and press campaign.
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:: GREG LYNN

Again, some more work by Non-Format, a complete book for contemporary architect Greg Lynn.

Love the typeface, the way it works so well with the subject of architecture and the blockiness of it!!
The layout is lovely too, i like it how the title/header is located with one full page to work within.

:: VERY ELLE

Found an article based on this work by Non-Format in this month's Creative Review. I've looked at Non-Format's work before, but this instantly caught my eye. I love the typography, which is simple to the way they work in the Varoom magazine.
They created these typefaces especially for the magazine .

"To begin with we created an ultra thin version which would be used for the main feature openers in the fashion sections of the magazine..."
I love the clean, clear design of each individual page. The photography works well alongside the typography.

Very ELLE magazine
Automne 2008
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Hachette Filipacchi Associés
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2008
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Art direction & design of special
biannual edition of French ELLE.
Features & editorial spreads employ
the typeface Heroine, which was
created specially for the magazine.
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:: SEBASTIAN LESTER

Type designer and typographic illustrator Sebastian Lester's typefaces are used by the likes of Intel, GQ, The New York Times, The Sunday Times and many other brands.
He trained in Graphic Design at Central Saint Martins and now works in London.


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Found type in Copenhagen


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"Indelicate"
"Ultra-sophisticated and yet ultra-unsophisticated. Delicate and yet indelicate.
One of the nicest rude words I've drawn. Really needs to be seen at full size.
Referencing two historical styles - 18th Century Round hand and Victorian ornate." -Seb Lester


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"The Pen is Mightier Than The Sword"
Lester is currently devoting all his free time to working on various self promotional , illustration-based projects. This is one of five limited edition art prints with typography taking centre stage in each execution.



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"Simple"
The lettering used here is part of a charming 19th century alphabet
I found by a brilliant 19th century lettering artist, Daniel T. Ames."


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"So"
3D type experiment


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"Virtual Reality"
Invertible ambigram. Say the same thing upside down.


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"Wonder"

:: MUSEUM ADVERTISING

As part of my Type Factory brief I want to look at local advertising for the museum, along with everything else.
But, before I think about trying it for myself, I want to see what else is out there. I found these three posters that are all LOVELY!
Not too sure how relevant they are to my 'type' based museum, as one of them is foreign, and the other two don't give much away. But I guess that's what I like about them, they're giving nothing away too easily.

:: CASANOVA

Not too sure where I found this...but it's beautiful.
To create something similar to this for my Type Factory Identity would be amazing.
Not necessarily with the heart...but something else.
This just shows how clever type really is but so many don't realise this.

For my Type Factory Identity, something clever with type needs to be done....

:: IDENTITY RESEARCH

I needed some inspiration for the "TYpe Factory" brief, so found numerous "Logo" books.
Here is a small collection of the types of logos/identities I've been looking at for inspiration.
















Sorry that they're not all clear photo's, but you get the general idea...

:: DESIGN STRATEGY 3

Just a note in case I've not made it clear enough...

But my blog is now split into three different sections..

We've been advised to change our blogs slightly and this is the best way of making it work.

So there's this original one..
:: INSPIRATION, which has all the things I see and hear about that might influence my working practice.

Then there's...
:: WORK, which shows the work I will start producing during this third year. Showing the briefs, the development and the final work.

And finally...
::THINKING, which will feature my overall thinking. The rationale, what I plan to get back from a crit, the feedback I might get back form crits, any problems I might be having and just general chit chat about work and my final year at Leeds College of Art and Design, boo hoo!

:: DESIGN MUSEUM CAFE

I went searching for some inspiration for my Type Factory cafe and came across this image of the Design Museum in London.
I love the wall mural for the signage. It's pretty.
My Type Museum cafe would look something like this....definitely!
In my head it does anyway! It's just making this visual for all to see...

:: VICTORIA BECKHAM WEBSITE

Just been and checked out Victoria Beckham's new collection on her website.
Was more interested in the website and the mechanics of it than her actual dresses!

Love the way the numbers move across the screen and the use of the numbers on the layout.






Check it out using this link Victoria Beckham Collection

:: MARK JENKINS

Not really too sure where I came across this guy. And too be honest, it doesn't really have much relevance to my own work, but it caught my eye and made me chuckle, so I think that's good enough reason to put it on my blog...
Mark Jenkin's website doesn't really give much away about him, so I don't really know what to say about the artist...but his work is, well, really creepy! But it's clever.






These are just a few of the images on his website.

:: MUSEUM IDENTITIES

As part of my research I figured the most influential work to look at as some inspiration would be to check out the existing identities of museums.
So I've looked at some with a similar theme to it and aiming for a similar target audience for some help!
Some are very useful and inspirational and some not so helpful...



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This one is my favourite of them all. It's simple. But that's what make's it so nice!
Straight forward typeface, no colour, all lowercase. I also like it how all the L's work together.
Simple is gooooood!



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Another lovely identity for the famous Design Museum. This is also one of my favourites. This is again a simple typeface, no colour, but this time it's all uppercase!
It's an identity that you remember....nothing too fussy and complicated about it which is why I think it works so well.



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The shop logo for the Design Museum is quite a bit different from the actual logo for the museum. It's now not so simple, but still simple!!
It's a nice typeface used for the word Shop, quite decorative, but just the right amount of decorative. It's not too in-your-face!



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To say this is the identity for the Type Museum, it's not at all what I expected. But, one the other hand, it is. I thought it would be a really interesting identity, with lots of experimentation with type.
But then, I've noticed that those people who work with type like things simple, nothing over the top. Everything in it's place, it's rightful place, without much effort. Which I guess is why this is why it is.
I'm not saying I don't like it, because I do....lots and lots and lots! It's just not what I expected!



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Not too sure what I think to this one....



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I think this one is my all time favourite. It's the cleverest.
I love it.
A clever use of the wonders of type!