"To take the mundane and make it beautiful"
To be format driven. Focusing on the weird and, for some, not very interesting topic of the ability to smell. How a smell can trigger a memory of either a person, place or moment in the past"
And for this I am "capturing" smells. For example...
My dad - Deep Heat (the muscle cream, don't ask!)
My Mum - Coffee
Summer - Freshly cut grass and suncream
Wet sand - Primary school
Burger vans and dirty street meat - Festivals
My Grandad - Mud and Potatoes
My teenage years - hugo boss perfume
..to name a few.
But I'm well on my way with it and have recently come across a fashion and art publication called "Visionaire" and their issue 42 "SCENTS".
Not sure if I'm quite sad about this, as I thought my idea was totally unique..but I guess shows I may not be loosing my marbles just yet...
"What does cold smell like? What does it look like? And what about heat? Electricity? Softness? Visionaire, the fashion and art publication, explores the exciting world of SCENT. In collaboration with International Flavors & Fragrances (IFF), Visionaire develops an innovative roster of modern scents that have never before been conceived. Experience abstract scents mixed by the best "noses" in the perfume industry and visually interpreted by leading image-makers from the world of fashion and art. The issue will consist of individual vials of exclusive scents that can be enjoyed over time, as well as full-color images, housed in a customized case." - artbook.com
The 21 smells that they have captured/created are...
Cold, Noise, Heat, Hunger, Gigabyte, 2am, Sadness, Success, Violence, Softness, Electricity, Mother, Wasteland, Fear, Fetish, Strange, Drunk, Wet, Space, Broken Glass and Instinct.
Absolutely LOVE IT!!!
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