:: STOCKHOLM DESIGN LAB

Stockholm Design Lab describe themselves as "science, more or less disguised within design, architecture and communication."
They have been working on corporate identities of companies and institutions for ten years. Airlines, department stores, museums...

"Identity is the ultimate combination of playfulness, disrespectful assault, attention to detail, well-planned strategy and uncompromising business professionalism."




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Askul, one of Japan's fastest growing companies.
The typographic system and packaging solutions.
Ambition was to mark the introduction of a new era and communicate the evolution of the Askul company.




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IKEA Food
A design and packaging concept for IKEA Food. The food packaging expresses the key values: reliable, good quality and Swedish.




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Magnusson Fine Wine.
Offers first class wine valuation, consultancy and storage services.
SDL created a visual identity program and interiors for the faculty in Stockholm.