:: GUINNESS STOREHOUSE

Whilst I was in Dublin during the reading week I ventured to the Guinness Storehouse, in the city centre. So get some research for my third brief, and to well, try some Guinness!

About...
The STOREHOUSE® was originally built in 1904 to house the GUINNESS® fermentation process. This incredible building was constructed in the style of the Chicago school of architecture, with massive steel beams providing the support for the structure of the building. The STOREHOUSE® building housed the fermentation of GUINNESS® beer until 1988, and in November 2000, the new addition to the Dublin tourism offer opened its doors.

The core of the GUINNESS STOREHOUSE® building is modelled on a giant pint glass, stretching up from reception on the ground floor to The Gravity Bar in the sky. If filled, this giant pint would hold approximately 14.3 million pints of GUINNESS®!

There was a whole floor dedicated to the advertising of Guinness, which was really interesting to see. Here are just a few examples of the hundreds that were there...





The main reason I went was to look the exhibition graphics and how the professionals do it.
It was fascinating, but I think that was purely for the building itself. Providing so many possibilities, all the high wall, different textures, the machinery etc.




The typeface was also really appropriate for the exhibition, it worked really well in all situations and all colours!
It was bold, easy to read and mainly, important in an exhibition, made you actually want to read it because it was so clear.















Overall, I learnt a lot from this visit. About the space of an exhibition and the possibilities. The information needed in order for it to be successful, such as arrows and diagrams etc. The mapping of a building and finding your way around a space. And most importantly, that I'm not really a fan of the wonderful pint of Guinness!