Thursday, 27 November 2008

:: QUBIK

Joe Gilmore from Qubik came to visit today. Gave us a talk about his life in the graphic design industry and the work he's produced and the stories behind them.
Based in Leeds, his output's include: brand identity and development, art direction, packaging design, printed matter, sound design, interactive media and website design.
Love his work, it's clean, minimal, use of colour and the stock he uses. Really inspirational design.




This is a visual identity for a linked series of exhibitions and projects working with photographic image. Whilst talking about this work he mentioned how he went about producing it, some useful tips and hints on how you might do it successfully. (See 'Thinking' for more details and what I've picked up from him)
An interesting design with a clever use of type, kept simple. Nothing too fussy. I like it.



A poster, catalogue and website for The Media Centre in Huddersfield.
He explained during the talk that for these design's he chose to break the grid system that you would usually find when working with layout. Instead of working within lines, he's based the width of each column on the length of the longest line of text.
i.e in the left hand column the longest line is Aymeric Mansoux, so that determines that column. Then the right column, longest line is the telephone number at the bottom.
I like it that he's broken the rules....as they say, rules are there to be broken...



Logo and business stationery for cultural production company working at the interface of art and technology.
joe mentioned that there was a small budget with this brief, so by thinking creatively, they chose this pale pink, which is the same colour that you find with the basic pale pink paper stock that you can buy from everywhere and anywhere. This being no major extra costs from them to print onto fancy stocks...
Again, simple but clever. Can't go wrong!



An invitation for an exhibition in Leeds city centre. Love the layout, the white space, the typeface of the dates and times and the paper stock.



A website for no.w.here, an artist film and video space in London.
The story behind this one is that he saw a green similar to the one he's used here, somewhere else, which he really liked. Which he know he'd maybe want to incorporate into this own work one day, when the time was right.
And this website was the perfect opportunity.
I like it how he was inspired by something, and then knew when to use it. Clever and creative.



A fold out guide. Like the way the front cover isn't quite the full width, being slightly cut-off. (I'm not too sure on the actual technical terms!) This providing a little extra space on the side to put contact details etc



Useful idea...when a client has a small budget, this meaning only one colour perhaps. Try a metallic..making it cheap yet just as glamourous as a full colour print!



Really, REALLY clever design...
The card illustrates the fact that one year is equal to one orbit of the Sun, thereby converting time (years elapsed) into space (distance traversed). The card was produced as a PDF and emailed to friends.



Programme for a screening of short films at Leeds International Film Festival, curated by four filmmakers: Robert Fenz, Jayne Parker, Nicolas Rey and Eve Heller. The programme is printed on recycled stock in two spot colours: black and a gold metallic.

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